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Ahrefs Brand Radar vs Profound

Compare Ahrefs Brand Radar and Profound across pricing, AI engine coverage, and capabilities.

Ahrefs Brand Radar

Brand monitoring backed by web-scale SEO data.

From $129/mo (Lite plan) + Brand Radar add-on Founded 2010 Singapore

370M+ search-backed prompts Brand mention tracking AI Share of Voice Source attribution Custom prompt monitoring Multi-client reporting

Enterprise-grade answer engine analytics.

From $99/mo Founded 2024 New York, USA

Answer engine insights Sentiment and agent analytics Prompt volumes Shopping insights AEO-optimized FAQ generator Citation visualization

	Ahrefs Brand Radar	Profound
Pricing	From $129/mo (Lite plan) + Brand Radar add-on	From $99/mo
Pricing model	Tiered	Tiered
Founded	2010	2024
Headquarters	Singapore	New York, USA
Engines covered	ChatGPT, Perplexity, Microsoft Copilot, Gemini, Google AI Overviews, Google AI Mode	ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews
Feature count	6	6