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Ahrefs Brand Radar vs Surfer

Compare Ahrefs Brand Radar and Surfer across pricing, AI engine coverage, and capabilities.

Ahrefs Brand Radar

Brand monitoring backed by web-scale SEO data.

From $129/mo (Lite plan) + Brand Radar add-on Founded 2010 Singapore

370M+ search-backed prompts Brand mention tracking AI Share of Voice Source attribution Custom prompt monitoring Multi-client reporting

Content optimization and AI visibility tracking in one workflow.

From $49/mo (yearly) / $59/mo (monthly) Founded 2017 Wrocław, Poland

Content optimization scoring AI content humaniser Topical authority maps Auto internal links Plagiarism checker AI Tracker (Pro tier and above)

	Ahrefs Brand Radar	Surfer
Pricing	From $129/mo (Lite plan) + Brand Radar add-on	From $49/mo (yearly) / $59/mo (monthly)
Pricing model	Tiered	Tiered
Founded	2010	2017
Headquarters	Singapore	Wrocław, Poland
Engines covered	ChatGPT, Perplexity, Microsoft Copilot, Gemini, Google AI Overviews, Google AI Mode	ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini
Feature count	6	6