Scrunch is a GEO tool (generative engine optimization), ships an Agent Experience Platform (AXP) that delivers compressed content to AI agents, with citation tracking and a Data API for BI dashboards.
Scrunch (founded 2023, headquartered in Salt Lake City; $19M raised across a $4M Mayfield-led seed and a $15M Series A led by Decibel with Mayfield and Homebrew participating, July 2025) is built on a simple GEO observation: a mention without optimized delivery is half the value. The Agent Experience Platform (AXP) sits at the CDN layer (Cloudflare, Akamai, Vercel) and serves AI retrieval bots a compressed, JavaScript-free version of the page; Scrunch’s own example cuts a pricing page from ~124k to ~1.3k tokens. The citation feed then shows what got cited as a result.
For GEO leads who want to control the delivery layer rather than wire up downstream attribution themselves, the AXP thread is the differentiator, but AXP, Looker Studio access and the full nine-engine matrix sit on the Enterprise tier, not the $250/mo Core plan. Teams that need GA4 or Shopify-native revenue attribution should look at AthenaHQ instead.